How to Use Facebook Audience Insights to Get More Marketing Ideas


– Okay, so today we're going to talk about Facebook Audience Insights and how you can leverage it to find more targeting ideas.

Because we know whenit comes to advertising or any type of marketing at all, targeting is the name of the game, and it's really what breaks or makes an advertising campaign.

So what you need to do is, you need to go into your Ads account,or you can go into your Business Manager account, and right now, I'm in the Business Manager account and all I need to do is click on the link, where it says BusinessManager and then expand it where it says All Tools and I need to go to the Audience Insight section.

So it's here under Plan.

And I click Audience Insights.

And this is a tool that nota lot of people talk about.

Because it's not really sexy to talk about how you go about targeting, but it's what builds the foundation of your advertising campaign.

If you take a look right here, let's just say for example, I'm trying to find more people.

I'm selling shoes,sports shoes for example, and I'm looking for more people that are interested inbrands such as Nike.

Nike I think, Lululemon mightalso sells shoes as well.

Adidas, Pumas, so I'm goingto go ahead right here.

You can see the left side.

I'm looking to createan audience over here.

I'm looking for people, age 18 and we can go to 40 or so.

And then we'll type in interests.

We'll go with Nike andwe'll also go with Puma.

Put that one, and let's go with Adidas.

And then let's go with Lululemon, just to add a littlemore variations into it.

And what else is anotherbig shoe brand out there? Let's go with Converse.

Okay, alright, there we go.

So now we can see what theage in general looks like.

The breakdown over here.

So we can see 46 percent arewomen, 54 percent are men.

And then you can lookat the type of lifestyle for the age range that we have.

Six percent right hereinterested in career building.

They talk about what elsethey're interested in.

They're savvy singles, they're interested intrucking, for example.

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You can also see theirrelationship status too.

You can see there's plus50 percent for single, in a relationship and minus47 percent for married.

And you can see theireducation levels as well.

And you can take a lookat their job titles too.

So, this one doesn't adda lot of insights here when it comes to targeting, but it's just good to kind of know.

What I really like to dois I like to go to the page like section to see what's going on.

What type of page likes are relevant.

So you can see right here,if I go to page like section, you can see the top categories.

This might give you some ideas as well.

But I like to scroll tothe bottom where it says, gives you some otherideas for pages to target.

Especially if you're going about Facebook and you're thinking aboutcold targeting for example, then you might take a look at these and start to note these down.

You can see right here, Foot Locker is one of the similar interests here.

And then you can see ChapSports is another one.

Nike Football, Jordan as well.

Then you can see Beats by Dre, that's interesting becausethat's kind of related, even though it's a headphone accessory.

It's not too far off.

You know, people who areinterested in Beats by Dre, I see that often in the gym.

If you're wearing athletic shoes, you might be wearing Beatsby Dre, I see it a ton.

Right here, this will give you some ideas.

You can also save this audience as well.

You can create audience, youcan create an ad with it too.

You just hit Save over here.

You can hit Save As.

If you don't know how to use this at all, if you want to get a tutorial,just hit Take To right here.

And it will help you get started with it.

This is kind of the highlevel on how you can go about finding more targeting ideas using Facebook Audience Insights.

There's a lot more thatyou can do with it, I just want to help you getmore targeting ideas right here.

Hopefully you enjoyed thisvideo and we'll see you in the next video.

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